Kegiatan Pengabdian Masyarakat IT Telkom Purwokerto Berupa Optimasi Produk Kopi Di Desa Melung Pasca Pandemi Corona Virus Disease (COVID-19)
نویسندگان
چکیده
Desa Melung memiliki produksi kopi yang disebut Kopi Melung, namun datangnya COVID-19 berdampak langsung pada petani dan produk kopi. Hal inilah menjadi latar belakang kegiatan, untuk meningkatkan perekonomian masyarakat melalui "Optimalisasi Produk di Pasca Pandemi Penyakit Virus Corona (COVID-19)". Upaya peningkatan kualitas kuantitas penjualan dilakukan program rebranding, perbaikan kemasan, pendirian usaha perdagangan desa Melung. Program rebranding repackaging bertujuan membuat nama, logo, desain kemasan baru unik menambah daya tarik pembeli. Output diperoleh adalah tempat usaha, nama baru, IPR, PIRT sesuai standar peredaran.
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ژورنال
عنوان ژورنال: Magistrorum et Scholarium
سال: 2021
ISSN: ['2722-9270']
DOI: https://doi.org/10.24246/jms.v1i32021p347-360